Although Google Discover is not a brand-new feature, it does herald the beginning of the searchless search era in SEO.
When it was first released in 2018, Discover (formerly known as Feed) quickly rose to prominence on Android smartphones and the Google Chrome mobile application. The Discover feed can also be found in organic search results in the “Interesting findings” content results block.
Essentially, it is an information feed that includes the following:
- News
- Blogs & Articles
- Video
- Commercials
- Unique Google-rich results, such as current sports scores
It resembles a social media feed and is highly customized based on the YouTube videos you watch and the topics you search for (using standard search). Google’s AI is also blended into surface content that is new to the user but that Google thinks is relevant and intriguing. For SEOs, this poses a brand-new challenge. After that, you reverse engineer it, provide content, and modify the user experience to meet the requirements of the keyword.
Optimize the content for Google Discover feed
There is nothing novel or revolutionary regarding the technological relationships between performing well in Google Discover. Instead, aspects that are occasionally disregarded or taken for granted are being underlined.
1. Website optimization for Google accelerated mobile pages
We are all aware that Google accelerated mobile pages are significant and vital for SEO. They constructed it for speed, and as we all know, speed is a very important ranking factor for Google. The AMPs can load very quickly and give users a seamless entry procedure to the website. The potential for a page to boost user happiness increases with loading speed.
2. Creating exceptional content for your blog
No content is chosen at random by Google Discover and made public. It seeks the highest-quality resources that have value and can improve the user experience. Remember that the primary goal of rebranding is to improve the user experience, and Google Discover will always give its users the highest caliber of content.
3. Using high-quality graphic elements
Creating high-quality content encompasses more than just the text-based elements of the process. Various forms of visual material are involved. Remember that the new Google Discover emphasizes visuals like videos, so you may leverage the visuals to boost the campaign and get it to show up on Discover rapidly.
4. Building credibility
Producing reliable content is simple. Using social media establishes a relationship with your reader and fosters trust all at once. Your SEO will increase if you get people to share, like, and comment on your material.
By doing this, Google will view your content as more reliable and give it a higher chance of appearing in the Google Discover feed. Considering that not all posts will be shared, be careful to offer exciting and original information. You can even create a reliable link-building strategy to obtain backlinks from the authority.
5. Follow the SEO best practices
You can even get discovered in Google Discover by adhering to the basic SEO guidelines, and this is possible because doing so enhances both user experiences and SEO strategy. By simply using SEO and its techniques to optimize the posts you upload along with the website, you can even adhere to its restrictions.
- Boost the website’s speed.
- Make sure your website and blog are both mobile-friendly.
- Have a website optimized for mobile devices because most consumers use smartphones even for daily searches. It also suggests that a lot of time was spent on mobile devices.
- Make sure the secure socket layer certificate is used to protect your website. Changing your URL from HTTP to HTTPS is advisable by securing an SSL certificate.
6. Increase your Google Discover followers
Using the Google Discover app, you can choose the companies and content subjects to follow. If you do not ask them to do so, your audience will not unquestionably follow you. Therefore, the ideal strategy is to request that others join your blog on Google Discover. By doing this, Google will notify them anytime the app receives fresh content from your website. Not just blog postings but also high-quality material that is useful to users.
7. Make certain that the web pages can be crawlable.
The most important component of SEO is allowing Google to understand what your page stands for, the relevancy of the contents, and many other things. Without Google, the crawling and indexing of pages would not take place, making it more difficult to appear in searches. You can take a lot of actions to hasten the indexing of your page by Google. Making an XML sitemap for the pages of your website is one of the processes. Make sure you complete this step for websites with high-quality content that draws readers in.
8. Adopt Google’s guidelines for publishing content
The following should be included in your website post:
- Original work that hasn’t been plagiarized.
- Purposeful.
- It needs to be able to respond to the query posed by the readers.
- The content should also be new.
These ideas can assist you in enhancing user experience, which is the primary Google ranking criteria. Google, on the other hand, encourages people to improve and produce high-quality material.
9. Real-time content and time sensitivity
It’s vital to keep in mind that Discover does give way to time-sensitive situations and real-time events. Users are likely to have a variety of interests. Therefore you should take this into account while developing your strategy. Their interests will only partially overlap with your material regarding their range of interests. This implies that it’s crucial to comprehend your audience and their potential wider interests. Include this in your plan.
10. Boost social media feed engagement
Another action you can do to improve the social media feed and its engagement is to optimize the blog entries on your site for the Discover feed. Your blog posts will rank higher on the feed the more shares, comments, and likes you receive. As a result, more people read the blogs you post.
11. Don’t use clickbait titles
Avoid titles with clickbait. On the Google Discover feed, strong material is essential. Clickbait-like titles lead the algorithm to believe that your material is also clickbait spam. Create titles that are of high quality and that will draw readers in and best represent your material.
12. Use Google web stories
Google web stories, like Instagram stories, are a full-screen chance to increase the visibility of your content. Google web stories, in contrast to Instagram stories, allow for unrestricted sharing. They’re not required to stay on the Google Discover website. They can be published wherever you like. In May 2020, this tool replaced AMP Stories.
Later, in October of the same year, it was made available on WordPress. Google web stories are fantastic for users because they are engaging and entertaining. Still, they are also fantastic for digital marketers since they are versatile and can be utilized in many different online contexts.
Wrapping up
To summarize, optimizing for Google Discover isn’t rocket science. It is a process of improving the material you provide compared to your rivals. However, the market is competitive, branding is on the rise, and companies are planning whatever strategy they can to access the internet. Therefore, it is important to get some help to improve your content and rank it up on Google Discover, your optimizer friend, aka SEO agency in Sydney. Your website’s reach can be increased exponentially with the help of Agency Couch. Our digital experts provide complete end-to-end digital marketing & technology solutions. You can also try checking on us out for a free trial of SEO services.
