Client Overview
A prominent kidney hospital based in Delhi sought assistance with lead generation and SEO optimization to address stagnating website traffic. Despite previous marketing efforts, the client faced challenges in generating leads, adversely impacting their business prospects. Our team confidently undertook this project in the healthcare sector, recognizing it as a strategic opportunity to leverage our expertise and drive impactful results
Client’s Challenge
- Limited Online Visibility: Despite investing in marketing endeavours, the client’s website failed to attract a substantial audience, resulting in minimal lead generation.
- Negative Business Impact: The lack of online traction directly impacted the hospital’s business viability, necessitating urgent intervention.
- New Hospital: Despite its recent establishment and the presence of highly skilled doctors, the hospital encountered a formidable challenge, limited awareness among potential patients.
Our Approach
Comprehensive Website Analysis
- Conducted an in-depth assessment of the client’s website to identify areas requiring improvement.
- Noted shortcomings and devised strategies to enhance user experience and drive engagement.
Collaboration and Strategy Development
- Collaborated with the client to communicate our findings and propose actionable solutions.
- Developed a strategic roadmap outlining necessary website enhancements and lead generation tactics.
Collaboration and Strategy Development
- Collaborated with the client to communicate our findings and propose actionable solutions.
- Developed a strategic roadmap outlining necessary website enhancements and lead generation tactics.
Strategic Implementation
Website Revamp
- Updated the homepage to provide a fresh, visually appealing interface.
- Created new web pages tailored to address specific user queries and streamline navigation.
- Our team crafted the webpage content, ensuring it met healthcare standards while maintaining relevance and credibility.
Lead Generation Initiatives
- Initiated targeted Facebook advertising campaigns aimed at individuals seeking kidney-related solutions.
- Deployed compelling ad creatives and strategic messaging to capture audience interest.
- Implemented clear Call-to-Action (CTA) buttons to facilitate lead generation and conversion.
Driving Results
Tangible Lead Generation
- Within a span of 15 days, our targeted Facebook ads gathered 35 high-quality leads specifically related to kidney transplant inquiries from individuals actively seeking kidney-related information.
- Leveraging our strategic approach, we successfully converted 6 of these leads specifically related to kidney transplant inquiries into patients, demonstrating the success of our campaign.
Improved Online Visibility
- The website revamp and SEO optimization efforts significantly enhanced the hospital’s online visibility, attracting a broader audience and increasing organic traffic.
- Impressions surged from 9,000 to 13,000 within a span of 2 months, clicks saw a notable increase from 700 to 850, and organic search inquiries rose from 555 to 711. These metrics underscore the comprehensive impact of our initiatives on enhancing the hospital’s digital presence and outreach.
Impact and Future Prospects
Revived Business Prospects
- Our collaborative efforts revitalized the hospital’s online presence, positioning them for sustained growth and success in the competitive healthcare landscape.
- Increased lead generation and improved website performance directly contributed to the client’s overall profit, fostering greater business sustainability.
Long-term Partnership
- Through our demonstrated expertise and commitment to delivering real results, we solidified our partnership with the client.
- Positioned as trusted advisors, we continue to support the hospital’s evolving digital needs, ensuring continued success and growth.
Conclusion
In navigating our first venture into the healthcare sector, we successfully addressed our client’s pressing challenges and delivered measurable outcomes. Through strategic teamwork, careful execution, and a commitment to achieving measurable outcomes, we proved our expertise in digital marketing and lead generation.
