About the Client:
Our client is a pioneering food ingredients innovation company dedicated to crafting healthier, more delectable, and environmentally sustainable food solutions. They specialise in the creation of top-tier plant protein ingredients with exceptional nutritional, functional, and sensory attributes, achieved through rigorous research and development efforts.
Need Assessment:
Despite maintaining an easily navigable website with original content, the client confronted a formidable challenge. Their goal was to elevate their website’s Google Search ranking. This challenge was amplified by the presence of a UK-based business with a similar name, leading to user confusion when attempting to access the client’s website.
Key Challenges:
Our team faced critical challenges, including the analysis of competitor’s backlinks and SEO strategies. The objective was to deploy the right keywords that would enhance our client’s website ranking, particularly in the context of the competitor’s site.
The Agency Couch Approach – Focused on Results:
In response to these challenges, our approach encompassed several strategic moves:
Enhanced Website Optimization: Integration of Google Analytics and Search Console for rigorous website analysis and optimization.
On-Page Enhancements: Implementation of crucial on-page adjustments, including heading levels, addressing content gaps, and optimising image alt attributes for improved SEO performance.
Improved URL Structures: Restructured URLs for enhanced search engine visibility.
High-Quality Backlinks: Recognizing that backlinks are the cornerstone of Google rankings, we initiated efforts to acquire links from relevant domains, elevating overall domain authority.
Keyword Strategy: Leveraging the expertise of our SEO specialists to select high-competition, high-search-volume keywords for seamless integration into website content.
Technology Stack:
Google Analytics: Employed for comprehensive website analysis.
Google Search Console: Monitor organic traffic, keyword ranking and CTR.
Google Keyword Planner and Rank Math: Utilised for precise keyword selection and on-page optimization.
Semrush: Tapped for advanced SEO insights.
Key Results & Impact:
We quickly secured a first-page ranking on Google, demonstrating the effectiveness of our SEO strategies. Within just 90 days, we witnessed a notable 40.32% increase in organic traffic. The most impressive achievement was the substantial growth in organic visitors, surging from 36,802 to 51,640. These milestones not only elevated domain authority but also fostered greater user confidence and trust in our client’s brand.
These results underscore our commitment to delivering practical solutions and highlight our team’s expertise in optimising digital visibility for tangible success.
