About the Client:
The Dharamshala International Film Festival (DIFF) is an annual cinematic celebration in McLeod Ganj, India, founded by filmmakers Ritu Sarin and Tenzing Sonam. DIFF’s mission is to promote contemporary cinema, art, and independent media practices in the Indian Himalayan region. Committed to more than just movies, the festival boasts an inclusive community outreach program, encouraging critical thinking and dialogue among local youth.
The Challenge:
The DIFF team sought our assistance in enhancing their website, including the implementation of provided designs. Our task was to transform the homepage, schedule page and individual film page into an interactive, user-friendly feature, eliminating the need for manual downloads from the schedule page.
Technical Solution:
In response to the Dharamshala International Film Festival’s (DIFF) distinct requirements, we executed a tailored technical solution. Leveraging the WordPress backend, we seamlessly crafted two distinct web pages for the Home page and the festival schedule through custom coding. The strategic use of add-in plugins further amplified the website’s functionality and interactivity, culminating in a user-friendly and visually captivating online platform.
Impact:
Our website enhancements resulted in a successful transformation.The Schedule page underwent a significant makeover, offering seamless access to the movie schedule without the requirement of additional downloads, significantly improving the overall user experience.
User satisfaction and engagement improved notably, and the streamlined Schedule page garnered positive feedback.
Conclusion:
Our collaboration with DIFF exemplifies the power of digital solutions to amplify the reach and accessibility of cultural events. By embracing innovation and user-centric design, we’ve helped DIFF extend its impact, making cinematic and artistic experiences more accessible to a diverse audience. This partnership reflects our shared commitment to fostering art and dialogue in the Himalayas.
