Do you think email marketing is dead?
If yes, then it’s time to think again. In the era of social media, where people often scroll and forget, emails still prove to be the most reliable and stable medium. This is why users prefer receiving business communications via email.
According to stats shared by HubSpot, 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020) 84.3% of consumers say they check their emails at least once every day. (Pathwire, 2021). Plus the fact that people take emails more seriously and associate them with professionalism.
Hence, it makes total sense that marketing emails garner the highest ROI amongst all channels, i.e. an average of $36 for each dollar spent. Despite the rise of many social media platforms, email marketing is still the most effective way to engage your customers and generate revenue.
Is Email Marketing Still Relevant?
Well, there are many ways to look at it, and each one will lead you to the relevance of this marketing genre. Emails are at the foundation of every social media platform. Most of these require your email ID to sign up or for verification purposes. It shows that emails are not going out of trend anytime soon.
Since emails are prevailing, and most customers actively use them, it is a channel that marketers shouldn’t miss out on. According to Statista, the number of email users in 2022 is forecast at 4.3 billion, which is expected to rise to 4.6 billion by 2025.
Moreover, as per HubSpot Blog Research, 64% of B2B marketers claimed that their email marketing strategy was effective in meeting business goals in 2021. And as per one report by SaleCycle, 59% of respondents said that marketing emails influence their purchase decisions, while over 50% buy from marketing emails at least once a month.
So, if you research your target audience carefully, create personalized and effective marketing emails, and track them based on various metrics, you can tap into the endless potential of this fragment of marketing.
Reasons Why Email Marketing is Still Crucial in 2022
It is apparent that email marketing is a great solution that is affordable too. If you still need some convincing, read on to learn why it is still crucial in 2022, and how you can take advantage of it.
Creates Brand Awareness
Creating brand awareness and loyalty is every brand’s priority. While you can employ social media marketing and other strategies to generate awareness, nothing beats the magic of emails. It gets even easier once a user interacts with your brand on any channel.
You can send informational content, a weekly newsletter, your brand’s mission, product updates, and customer testimonials to let prospective customers know about you. People feel more obliged to engage with your brand once they learn what it stands for.
Enables You To Reach Wider Audiences
Since social media platforms work on algorithms, if a user doesn’t engage with your content, you might never appear on their feeds again. However, through emails, you get the opportunity to communicate directly with a user.
You can successfully grab their attention if you use this chance with well-written subject lines and email content. There are around 4.3 billion email users, and with well-crafted marketing emails, you can reach a wider audience and acquire huge organic traffic and conversion.
Allows Personalization
This is 2022, and customers are more aware of their requirements and prefer brands that value them. It is impossible to personalize your social media and ad campaigns for different customers. Contrarily, emails allow you to customize and personalize your campaigns based on the stage your customer is in their buyer journey.
For example, if a potential customer has interacted with your promotional email and has checked particular products on your website, but didn’t move further, you can send them special discounts on the products they were eyeing.
Similarly, if someone has abandoned their cart after adding products to it, you can analyze what made them do so, and send relevant offers to motivate their purchase. Many email marketing automation tools help you with analytics and allow you to set up automated personalized communications. Addressing the user with their first name is a must.
Seamlessly Integrates With Other Social Media Campaigns
Emails are a great way to streamline all of your marketing campaigns on different channels. You post great content on Facebook and Instagram, and you are certain that once a user discovers you, you will receive a great response. But, how do you ensure that they know about your pages? Paid advertisement is one solution. But you can’t select individual accounts to show your ads to.
This is where email marketing comes in. You can use email campaigns to inform and educate your potential customers about your brand and products. You can also have them sign up for your newsletter and link your social accounts to it. Embed some viral stories, promote engagement, and give them reasons to check out your pages.
Encourages The Users to Take an Action
When you create interactive e-mailers followed by an apt call-to-action, you motivate them to take the desired action. The hack is you offer some valuable information, tell a story, share customer stories, include a video tutorial, or describe your product. At the bottom of this email, you mention your CTA, such as “book your demo”, “buy now”, or “chat with our team”.
To further influence your audience to take whatever action you wish them to take, you can include a limited period discount or additional freebies. Your goal can simply be to enhance the traffic on your website or increase conversion. In such a case, you can include clickable links that open to more information about a product or a blog post.
Helps You Stay in Touch With Your Subscribers
Email marketing is a proven way to maintain a brand image. The more consistent your marketing communications are, the more a user will remember your brand. Use this opportunity to build brand trust and loyalty among your audience. Email marketing allows you to distribute content organically with the user’s consent.
Create separate lists for your existing and potential customers and curate relevant content for each group. You can send an email about your brand history, its vision, your products, the ingredients you use, expert advice, and industry updates. The email campaigns can also be set to send blog notifications, new product launches, and new discounts.
It is Cost-Effective
Developing a social media strategy and implementing it is very expensive today. You must consistently create content and appealing visuals and modify your strategy to engage your audience. Furthermore, if you decide to go for social media ads, expect your budget to skyrocket.
Email marketing is a fabulous way to increase your audience base, build brand image, and convert on a minimal budget. This marketing channel is the most effective yet most affordable of all.
Measuring Performance is Easier
Marketing without performance measuring is a solid case of shooting in the dark. If you don’t know which campaign is bringing you traffic and what strategies have failed, you can’t bet on the ROI. Email marketing is easy to be tracked on various metrics.
There are multiple email automation tools that help you with setting up campaigns, performing A/B testing, personalizing emails, and tracking performance. You can easily check the open rate, click-through rates, bounce rates, traffic reaching through emails, accounts that opened the email, and even the cold subscribers, who never open any of your emails.
Such transparency makes it easier for you to tailor your strategies and find ways to improve them.
You Can Be Creative In Your Emails
Interactive emails perform better than generic ones. Besides, 49% of consumers said that they like to receive promotional emails from their favorite brands on a weekly basis. You can utilize this opportunity by customizing your communications with creative ideas, visuals, and content.
Innovative e-mailers help you stand out in the crowd of promotional communications from different brands. For example, a customer confirmed that they really liked to read unique health-related information a brand named Tata 1mg sent them every week. Another report claims that adding videos to your email can increase the open rate by 300%
Emails give you a scope to engage users actively through creative ideas. The fun and interactive content can actually make them look forward to receiving your emails, increasing your brand’s recognition and loyalty.
Wrapping Up
Email marketing is the most efficient and cost-effective way to generate leads, engage customers, and build brand loyalty. When used the right way, you can garner multifold revenue through this simple yet reliable platform. All you need to take care of is creating relevant and visually appealing communications and personalizing emails so that your existing and potential customers know that you value them.
Trends come and go, but the classic is classic. Email marketing is what you can modify as per your needs and target audience and keep reaping benefits in multiple ways, even in 2022 and beyond.
