Web technologies have changed over the years. However, the pace of change has increased in the last few years.
To have a place in the web ecosystem it is important to stay updated on the new trends and implement the new designs and development so that your website does not appear outdated.
Here are the latest innovations in website design and development trends that you should know about.
Design Trends and Standards for 2023
Retro Fonts
If you have visited lots of websites, you must have noticed that retro-styled fonts are on-trend. With the use of such heavy, bold fonts they instantly capture the reader’s attention and it is easier for readers to notice the important points, eliminating the need to highlight them. Pairing these fonts with neutral colors tops it and gives it a classy and elegant look. https://blog.prototypr.io/best-free-retro-fonts-for-designers-97fa7bb454cf
Dark Mode
Who doesn’t love the dark mode? It became a huge trend last year, with every app customizing to a dark mode. Now the dark mode is a trend even in the web system. Unlike normal white or light mode, dark mode serves extra functions. Dark mode helps in reducing eye strain, a concern for all of us with how much of our time is spent in front of the screens. Along with the practical side, it is really aesthetic, giving the website an ultra-modern look. The dark mode also helps in highlighting the other main elements, with its nice contrast.
Comfortable Colors
With the increasingly digital nature of our lives now, so much time is spent on computers or smartphones. So it is extremely common for users to experience eye strain. Taking this into account, the color schemes of the web are focused around comfortable colors that are easy on the eyes. Web designers are finding middle ground in soft color palettes, which along with making them less jarring, also induce relaxation and calmness.
Load Time and Page Speed
If the website takes up forever to load, would anyone like to visit it again? We all know the answer. So a really important standard is ultra-fast load time. It continues to be a top priority for websites that rank well. An extensive study says that if it takes a website more than three seconds to load, then the readers are going to leave and may not visit it ever again.
Website loading time is the standard metric for it to be the best website.
Parallax Animation
Web animation has been getting complex with technological advances. Parallax is just an optical illusion that seems to show up when objects close to the viewer appear to be moving faster than the objects farther. https://xd.adobe.com/ideas/principles/web-design/best-practices-for-parallax-websites/
This is something experienced in everyday life but this effect on web pages comes across as both real and surreal. This effect transforms the screen into something akin to a Theatre stage. It is a feature that draws in the users, pulling in them like magic.
Smart Content Load
Too much content slows the sites down. Fortunately, different ways to develop smart websites ensure that the site only loads the content we want to see. Lazy loading and infinite scroll are obviously not brand new technologies.
Many top Social networks have been using this method for years. Smart content load makes sure that the web browser only downloads the content we want to see on the screen without wasting our valuable resources and time.
Personalized Content
Personalized content based on your location and browsing history is a development that is immensely helpful and popular. It is not a secret that most websites track your browsing history and your locations. But it is the best feature when websites show us dynamic content, based on our past behavior, not the generic content which is shown to everyone. Without even realizing it, personalized web content has become more expected by everyone, and if it becomes a proper feature that website is gonna hit a success jackpot.
Artificial Intelligence and Bots
The AI domain is considered one of the most influential technologies. The demand for AI-enabled communication has risen exponentially. We have AI chatbots, virtual assistants, and voice bots as the latest web trends. With this area of study getting more sophisticated, we can see chatbots become the norm customer support with their 24×7 problem-solving skills and lead to a positive experience for the customer with its helping hand.
No Code and Low Code
An important feature for those who are not hardcore programmers. It has come to life in hopes of making lives easier for both programmers and those who are less skilled in the area. This helps in reducing their workload, making it easier to focus on other tasks. It also helps someone who is not well versed in complex codes to build useful applications. Even with these advancements, no code has been fully established yet but if it would be, it would be one of the fine line concepts.
Massimo Chieruzzi of AdEspresso predicted that no-code will be a big trend in 2021. In his words, “It’s still a fragmented ecosystem and most of its promises are still promises.”
Mobile-friendly Navigation
No one is carrying their computers or laptops everywhere anymore. It is easier with the use of smartphones and if the website is not going to work easily on mobile devices then don’t expect users to stay on the page. In 2021, web design is focused on creating websites that are easy to run while using our mobiles. Make your site easy and comfortable to use on the mobiles and never lose any of your users.
Interactive 3D Content
The proof of how much web technology and web designers developed can be seen with the 3D elements used on the webpage, that the users can interact with. The results are breathtaking and can just pull the users in like a moth to a flame.Micro Animation
As suggested by the name, micro Animations are small animations. These are extremely helpful as it helps in guiding users to your website. They add playfulness and cuteness to your page. Even though they have been popular for a few years, in 2021 they have taken over and become a new trend all over again. Voice Search Optimization
The future of web development seems to be less text and more voice. It’s not only virtual assistants now but also many apps and devices. They will hear users and execute their orders, along with recognizing the voices of different people and provide a personalized experience. Most companies are now puzzling over how to implement voice search and voice commands in their products. It is estimated that 55% of all households globally will have voice assistants by the end of 2022.
Summing It Up
These are the trends for 2021. We have witnessed how websites are becoming more modernized and sophisticated as technology advances. Adopting these latest standards, websites can stay far ahead in the lane and offer an awesome user experience.
