Hrutuja Patkar


Looking for the top keyword research tools to thrive your SEO game in 2022?

According to the Brightedge report, almost 53% of website traffic comes from organic search.

This completely highlights how important it is to rank on the search engine for your business.

Here we are going to focus on keyword research and how all the seo keywords research tools online help you in your research.

Why is keyword research important?

With the right keywords focused in your content, you will be able to reach the right audience who are already looking for you on the search engine.

Ofcourse, nobody wants to spend time creating content which no one is looking for. Keyword research helps a business figure out what kind of content their audience is seeking. 

Keyword research will help you answer:

  • How much web traffic will I get if I use this keyword?
  • Will this keyword fetch me my customers?
  • How difficult is it to rank with this keyword?
  • What information do my customers are searching for?

How do keyword research tools work? 

A best keyword research tool provides certain metrics which helps you pick out the best keywords you need to focus on. 

It covers different aspects which include giving keyword overview, keyword ideas, content ideas, top ranking pages and keywords.

To get these aspects covered, we have curated a list of top 5 keyword research tools that you need.

Top 5 keyword research tools for SEO:

  1. Google Keyword Planner
  2. Ubersuggest
  3. Answerthepublic
  4. Long Tail Pro
  5. Semrush Keyword Magic Tool

1. Google Keyword Planner

Google owns 86.86% of space in the search engine market. The Google Keyword Planner suggests keywords derived from this mighty search engine.

It is associated with Google Adwords and in order to use it you need to login to your Google Adwords account. 

It is one of the best free seo keyword research tools and can be used to get keywords for paid campaigns as well as for driving organic traffic.

Pricing: Free


  • Accurate source focused on the giant search engine.
  • Easy to use interface.
  • Helps you look for keywords in different timelines.
  • Beginner friendly.


  • Does not include search trends as it averages the last 12 months of search volume to show average monthly searched data.
  • It lacks device-specific target keywords
  • Have certain restriction on search volume data

2. Ubersuggest

Ubersuggest launched by Neil Patel is one of the top free seo keyword research tools popular among the beginner digital marketers. 

It gained popularity as it is quite easy to use and comes with lots of SEO potentiality.

Along with keyword ideas, it also provides its user with website audit, analyzing traffic and backlinks, content suggestions.

Pricing: Includes a free version with 3 keywords research daily limit and for a single website.


  • Simple to use with a good interface.
  • Available in 24 languages.
  • Uses clear database
  • Gives clear idea of competition.


  • Keyword volume isn’t accurate.
  • No advance site audits.

3. Answerthepublic

Answerthepublic is not a dedicated keyword research tool but is widely used among marketers to find raw insights. Hence it can be said as a keyword research small seo tool.

8% of the searches on the search engine are in the question format.

Answerthepublic tool provides all the questions which people are asking on the search engine. It helps us understand what people are thinking about a particular topic.

It acts as a good start to begin before diving deep into your keyword research. You simply need to enter 1-2 keywords and you will get a list of all the questions related to it that are found on the search engine.

Pricing:  It gives free 3 searches for a day.


  • Get the questions and phrases in a visualized pattern.
  • Gives content ideas
  • Helps in framing FAQS questions.


  • Not better suited for advanced keyword research.
  • Cannot be the only tool you use for keyword research.

4. Long Tail Pro

What is considered a long tail keyword?  A long tail keyword is a phrase which has around 3-5 words. They are more niche-specific and help you target a very particular audience.

Though they are difficult to target as they get less traffic but they seem to have a high-conversion rate. 

Long Tail Pro is a long keyword research tool. In this tool, you need to add seed keywords which will help you find out specific long-tail keywords related to it.

Pricing: It provides an 8 days free trial. The subscription plan starts from 25$/month.


  • The keyword competition suggested is accurate.
  • Gives a clear scope of ranking with the keywords.
  • Ranks are traced accurately.


  • Cannot include more seed keywords.
  • Less number of manual keywords allowed.
  • Interface could be better.

5. Semrush Keyword Magic Tool

Semrush Keyword Magic tool is a best and leading keyword research tool  popular among marketers. It has an active users of about 4,71,000. 

It comes with a complete package that every marketer needs for doing keywords research. It has a database of about 20 million keywords in it.

Pricing: It offers 10 keyword search results per day.


  • Allows you to sort and filter according to your needs.
  • Display keywords which competitors are targeting.
  • Gives list of keywords, phrase keywords along with SERPS, CPC and volume.
  • Long tail keywords and query keywords available.


  • Overwhelming and needs advanced knowledge.
  • Expensive
  • Keyword difficulty does not seem that accurate.

How do you do keyword research?

You may have the best keyword research tool available  on your desk but it may be of no use if you do not know how to perform keyword research.

You can start just with the Google search engine. As discussed earlier, Google is a mighty search engine which can even answer your keywords research.

Look at what Google suggests when you add specific words in the search box. They give you an idea of what people like you are looking for in the same topic.

The ‘Related searches’ section at the bottom can be quite useful. 

Even look out for the ‘People also ask’ section to get clear query keywords for your content.

There are quite resourceful articles available on how you can perform keyword research for free. After you master it, you can choose for a paid subscription in any of these tools. 

Choose what suits your needs.