Facebook Business Suite (or Meta Business Suite, as it is now called) is a complete, end-to-end, and comprehensive marketing management system for digital marketers who want to harness the power of the most used social media platform in the world. With over 2.94 billion monthly active users using Facebook, it is a marketer’s dream come true. Facebook gets this too, which is why it now has its own in-built suite for managing organic and paid promotions to help digital marketing agencies in New York and elsewhere reach their audiences faster and better than ever before.
In this blog, we take a deep dive into making the Facebook Business Suite work for you. The digital marketing experts at Agency Couch – a leading digital marketing agency in New York – have poured their hearts out to share everything you need to know about this amazing feature by Facebook. Let’s make your and/or your clients’ brands come alive and make heads turn – both on Facebook as well as Instagram, as the suite covers both!
Let’s get the ball rolling.
What is Facebook Business Suite?
Facebook Business Suite is a single access hub for mobile and desktop devices so that businesses can access all the tools they need to get their brand voice heard on Facebook and Instagram.
Tools such as posting content, messaging, insights, and analytics, and unleashing the platforms’ advertising capabilities are proving to be a real boon for digital marketers across the globe.
Hence, the Meta Business Suite, as it is now called, helps marketers to oversee and manage all marketing and advertising campaigns on Facebook and Instagram in one location. It is a dream come true for the social media giant as well as for branding experts, ad agencies, and digital marketing agencies in New York and pretty much everywhere across the world.
What Can I Do with Facebook Business Suite?
1. Get a quick overview of all updates on Facebook and Instagram: How amazing it is that you no longer have to spend hours making sense of the never-ending stream of updates?
With the all-new Facebook Business Suite, you can keep aside some time each day to quickly overview all critical alerts, messages, comments, and other activities across Facebook and Instagram.
Leading digital marketing agencies like Agency Couch have mastered the art of Quickly culling out the ones that need your attention within the Business Suite home screen, and acting on them promptly. The Business Suite basically allows you to easily rank in order of priority all your business activities on these two platforms.
Further, you can even set up a personalized response for the common questions and streamline the entire response management system to reduce your messaging time by 80-90%.
2. Publish/schedule a post, and schedule a live premiere: The Creator tools on the Business Suite are a real breath of fresh air and relief. As a leading digital marketing agency in New York, we have seen the wonders that can come from this.
You can draft new posts well in advance for both Facebook and Instagram, and then schedule them to be published such that the timing makes the most sense for your target audience. You can even premier pre-recorded videos as live premieres and leave the rest to be managed by the auto-publish features of the Business Suite.
Now, isn’t that exciting?
This helps you to stay on your toes and optimize your efforts for each platform – both collectively and separately. You can, for example, decide to boost a post or create a stand-alone ad to get more eyeballs and get your audience to engage more and better with your content.
What Are the Features of Facebook Business Suite?
Apart from the activities listed above, here are some additional features that come bundled with Facebook Business Suite.
- Commerce Manager: This enables the buying and selling of physical and digital products on Facebook like any other eCommerce store.
- Branded Content Permissions: Marketers can assign and modify account-level creator permissions for organic branded content and branded content ads.
- View Content Calendar: Review your upcoming content pipeline every once in a while to make sure you are on track.
- Get Inspired: View content inspiration by following competitors, leading brands, hashtags, topics, conversations, and much more.
- View New Updates: Keep an eye out for new features being added to Business Suite every once in a while to stay ahead of the curve!
- Change Settings: With modular settings and features like Ads Manager, Business settings, and Page settings, the Business Suite goes a long way in putting the power back in your hands.
- Other tools: Manage appointments, events, forms, and media library on the go.
How to Access the Facebook Business Suite?
On Desktop: You will be automatically redirected to Business Suite when you visit business.facebook.com on desktop. To access the Facebook Business Suite, you must log in to your Facebook account that is associated with your business.
On Mobile: While the Pages Manager app on mobile lets you automatically get inside the Facebook Business Suite, you can also download the Facebook Business Suite app from app stores.
How to Make the Most of Facebook Business Suite?
At the end of the day, digital marketing agencies in New York know for a fact that Facebook Business Suite is nothing but a marketing tool. To make the most of it, here are a few important things to keep in mind.
1. Set Clear Goals: Not having clear marketing goals nips your chances of success in the bud. Evaluate where you stand at present and decide where you wish to go in the next 1 year, 6 months, 3 months, 1 month, or even 1 week.
This forms the basis of everything that you do in the business suite and how you measure your performance and relative success. Skipping this important step is not recommended by our experts.
2. Identify the Right Content Mix: Text content or photos? Videos or link shares? Events or live streams? Feeds or stories? Group posts or influencer marketing? Current trends or evergreen themes?
Pick your choices wisely and be ready to experiment. There are no ready-made answers that any tool can serve to you on a platter. But with a tool like the Facebook Business Suite, you can finally go from decision to action in a really short time.
3. Plan a Realistic Content Calendar: It’s one thing to have ideas. It’s another to make them a reality. Thanks to Facebook Business Suite’s Content Calendar, you and your team can now be on the same page for your Facebook and Instagram content right from the suite itself.
Crafting a great content plan is nothing short of an art. But it’s also partly science – which means that sound marketing logic has a role to play. Once you have a great working plan, leverage the Facebook Business Suite’s auto-publish features to make your plans come to life at the right time.
4. Boost High-Value Posts: If you are not pushing paid content, you are missing out on half the value that the Facebook Business Suite has to offer. Boost high-value posts that hold out promise and potential and resonate the most with a wider audience group. If you have picked the right post and pushed out promotions at the right time, this can work like magic.
Instead of being content with what you are doing, focus on results. This is where the Facebook Business Suite has a way bigger role to play. Sniff out high-performing posts and ads, and repeat the strategy to see if it works. Sooner than later, your ad strategy will be on autopilot and your brand will reap the rewards of every smart move you make.
5. Collaborate with other content creators: Above all, the Facebook Business Suite is a great platform for collaboration. Don’t just limit yourself to internal content creators within the team.
Widen your net to bring popular content creators on Facebook and Instagram who are taking the internet by storm. Relevance is key, but so is follower base and audience engagement. Let your views and audience engagement skyrocket with the best creators being roped in as and when you need them!
There you go! That’s pretty much everything you need to know about Facebook Business Suite to get success with your digital marketing strategy.
If you are looking for an excellent digital marketing agency in New York to shoulder your or your clients’ digital marketing efforts with accountability, we are your best bet. We have helped multiple agencies save on time, money, and talent and grow at rates that they had earlier only dreamt of. To know more about us and our capabilities, visit www.agencycouch.com, or contact us at getintouch@agencycouch.co.
