American Management guru Peter Drucker famously said, “Do what you do best, and outsource the rest.”
When it comes to marketing your business effectively and efficiently, these words are more relevant today than ever before. Reaching your target customers and converting them is a full-time job that requires specialists from a wide range of disciplines. Business leaders are increasingly realizing this, and the result is that more and more of them are preferring the option of partnering with outsourced marketing firms instead of setting up a full-fledged in-house marketing team.
Did you know? 47% of mid-size to larger B2B businesses use a combination of in-house and outsourced marketing services, 80% of B2C marketers are most likely to outsource marketing services like content creation, and 34% of small businesses prefer to outsource their marketing activities.
So how can businesses in New York and elsewhere gain from partnering with outsourced marketing agencies? Here are the top 3 benefits, according to Agency Couch’s marketing experts.
1. Significant Increase in Marketing ROI
When it comes to getting the maximum bang for your buck, it’s best to leave it to the professionals and specialists. You won’t leave your business’s Accounting in the hands of a novice, right? Similarly, expecting MBA freshers or young professionals with only a few years of experience under their belt to give you the same results as a reputed Marketing Agency is not only unfair but also impractical.
As an established marketing firm and beyond, Agency Couch takes pride in bringing the best of people, technology, and time-tested knowledge and best-practices that cannot be matched overnight by a bunch of young professionals. More importantly, our approach is strictly ROI-driven, and hence, we focus on results and not just the activities that go into it.
This is a massive shift from the way in which the typical in-house marketing teams work, where the focus often tends to be on activities and not the results. For every dollar you spend on your business’s Marketing, you can expect to get higher returns when you have a dedicated team of specialists working exclusively on getting you more leads and visibility.
2. Improved Efficiency and Optimized Marketing Spend.
We come across so many businesses every day who earmark significant amounts of money for their Marketing Budget but fail to allocate it optimally.
B2B businesses, for instance, blindly pump in cash into LinkedIn Marketing but forget to pair it up with a solid Email Marketing program to nurture the leads that are generated from LinkedIn. Some businesses invest it all into great design, but forget to rev up their content creation and distribution, while others go all out on online ads when they could have easily spent their budget more efficiently on SEO at a greater return.
The key is this – there is no one-size-fits-all approach that will work perfectly for you, but if you onboard a reliable marketing Outsourcing Partner like Agency Couch that understands your industry and knows how to take a strategic approach to optimizing marketing spend, you might just dodge the bullet and save a few bucks in the process.
3. Zero Time Lost on Reinventing the Wheel.
If you have ever gone through a period of despair waiting cluelessly for just a glimpse of your Marketing team to show some results, you know what I am talking about.
Reinventing the wheel in Marketing is a ridiculous waste of time, money, and resources. While your in-house team would be experimenting with strategies and tactics, your competitors would have already roped in the best outsourcing partner for their Marketing and got things rolling at their end.
Marketing is a localized activity. What works in New York, for example, will not succeed in Toronto, but only outsourced marketing firms with experience in handling the New York audience would know this. And if your business serves multiple and diverse markets, it makes even more sense to join hands with Agency Couch to reduce your go-to-market time in each of your target geographies by leveraging the huge cross-learning knowledge capital of our team.
Another crucial aspect of Marketing is that it’s constantly evolving. When you let a Marketing Agency manage things for you, you can sit back and relax while the task of staying up-to-date with the trends is taken care of by them.
There you go – the top 3 benefits of partnering with outsourced marketing firms in New York and beyond. Excited to know more about how we can help you manage your company’s Marketing activities better? Visit agencycouch or write to us.