When you think of optimizing your website and making it SEO friendly, there are lots of tools at your disposal. However, the current trending tool is Google Tag Manager or GTM. Launched in 2012, GTM, is a free tool from Google that allows you to install various tags (standard snippets or custom codes) to your website.
Considered as one of the important entities ofdigital advertising services, GTM helps you manage all your tags effectively without the hassle of modifying the code. Using Google Tag Manager along with Google Analytics helps you measure your website’s traffic and visitor behavior in a more simplified way.
Benefits of using Google Tag Manager in 2020:
The GTM interface is completely user-friendly and also gives you the option of creating reusable user-defined variables, which can be used multiple times. Plus, features like auto-event triggers and easy testing and debugging tools make the interface easy to use.
Testing and Debugging options:
GTM has a built-in debugging tool that helps you test your tags in real-time before making them live. The tools also give information related to the tags fired on a page and data that is present within the tags. This helps you to analyze the proper functioning of your website before making it live for the public.
GTM comes with an array of built-in tag templates, making it easy for a person to use with basic coding knowledge. You can easily pick any template, customize it as per your requirements without making any complex changes in the source code.
One common place for all tags:
All the tags and tracking codes present in your GTM account get scanned by Google thoroughly. So, if there is any code that matches a known malware, blacklisted URLs, or infected IP addresses, GTM stops the tag from being fired on a page, thus securing your website from being crashed.
Schema markup is a structured data that gives clear information about the content of your website to Google. This helps in ranking your website higher and generating more traffic. With GTM, you can directly add schema markup to all your website pages through an HTML Tag, saving a lot of time and energy.
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