SEO for digital marketing and online visibility works in a holistic manner. You need to constantly work at it to make it a success. An effective SEO strategy can get great results for your website or business. But, to make it a reality, you need to design a suitable strategy that’ll get you there.
From conversions to users, SEO strategy should have the correct context. Working on the required SEO objectives, content creation and technical optimization is the basis of a good SEO strategy. Each business is driven by brand visibility, so designing an effective SEO strategy is non-negotiable. A thoughtful and effective SEO strategy can get you targeted traffic and increase your brand value.
Here we list the top 6 things to keep in mind while designing an SEO strategy.
1. Know about your audience
Your primary focus should be on your niche audience. Design a strategy around the industry needs and the needs that are currently not addressed by your competitors. You must know where and your competitors do business and what their SEO tactics are.
For the SEO process, work on traffic optimization and conversion rate of the website. Know about your competition who have the fiercest SEO campaigns on you target audience. This’ll help you identify and cater to the target market for your website or business.
2. Identify your optimization goals
You need to keep a tab on all your goals for optimizing the results of your SEO strategy. It’s important to create a list of factors or performance metrics for this. Such factors include organic traffic and conversion rates of a website and the overall impressions and the various links to the website, social media activity and click-through rate of the website. It also includes the bounce rate and full traffic report of the website.
While designing your strategy, your focus should be on long-term goals as well. You need to take into account the overall organic traffic (regionally and demographically) to be attained in a year or a couple of years, for example. You also need to consider overall impressions and conversions along with the bounce rate and the click-through rate. All these factors will help you to measure the success of your SEO strategy methodically and objectively.
3. Make a list of keywords on which you want to rank
Keywords play a key role in designing the SEO strategy for your website. Once you zero down on the primary keywords to be targeted, look for corresponding long tail keywords for better and more comprehensive SEO results. Have a brainstorming session with your senior team as well as your digital marketers and get the right keyword options. Check out competitive keywords that help to get more traffic to a website. You can also use a keyword generation tool for your website if you can’t get enough of them manually.
It’s important to collect the semantics of the site, as it is the first step to designing your strategy. You need to know about the keywords that have landing pages and keywords to be created. Based on this, you can compile a list of ten short keywords according to your product or business. Use search volume as a measure and create keywords. Choose on a priority basis.
4. Perform an audit of the website
Before designing an SEO strategy for your website, it’s important to perform a complete audit of the site. It’s important to look through the performance and external links of the website. It’s also important to know about the local SEO and media reach. Optimize the mobile responsiveness and technical aspects of the website. Work out all the issues of the website before getting on to a strategy that works.
5. Build pages for each topic
To get a better ranking and good traffic, it’s important to focus on every web page of the site. Each web page must contain the relevant content and should be technically optimized. Your focus should be on the text content and the webpage images too. Create links to the various pages on the website to enhance the overall experience of your visitors. This is an important part of the strategy.
The process of link building develops backlinks and inbound links. While designing your SEO strategy, it’s important to create a separate link-building plan. The higher authority the website has, the higher the rank. Brainstorm and develop a plan to attract high quality inbound links to your website. You can start by sharing your website link with local businesses or websites.
6. Look for quick fixes
While performing an audit of a website, red flags might arise. Most red flags are just technical errors like an alt tag error or a simple coding error. f there is a quick fix to these errors, get them sorted on priority. Proper and timely optimization can give you great results for search engine optimization.
Ranking and driving traffic take effort so you need to design a strategy that’ll give you the desired results in a time-bound manner. Optimizing keywords and building relevant links to pages should be an important part of SEO.
There you go – we just shared with you the 6 most relevant things to optimize your SEO strategy! There are 5 more aspects that you need to keep in mind while designing an SEO strategy, stay tuned for our next post in this series.