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Every Digital Marketing or SEO agency needs to stay on their toes to constantly update their SEO strategies and remain relevant to changing trends. With every update in Google’s search policy and algorithm, your SEO strategy should be modified as well. Not to mention that there are a host of other search engines out there with whom you need to keep up as well. Keeping up with the trends is a continuous process because SEO trends keep changing for more accurate ranking and results.

Thus, now that 2020 is knocking at the door, it’s time to update you SEO strategy! Since Google is the most popular search engine powering about 72% of searches, it’s important to update the SEO strategies in such a way that you feature in the top of Google SERPs. Google’s ranking system affects the overall growth of your website and hence, is something to which you must pay attention. Keeping this in mind, we at Agency Couch bring to you these 9 simple steps to help you update your SEO strategy for the year ahead. 

1. Create Fresh Content

SEO in 2020 is going to be content-driven – therefore, it all starts with you creating fresh content. The quality and quantity of your content will directly affect the traffic to your website. You need to update and create fresh content that is useful for and loved by your audience and generate the same at an optimum pace. This will tell Google that your website is genuine, active, relevant and content-driven. It’s also a great way to earn backlinks and connect them to your product/service pages.

Create content that stands out from the rest of the content on the internet. Frequently updating your website with quality content will also decrease the bounce rate and improve your chances of ranking higher on search engines. Instead of stuffing your web-pages and blogs with keywords, aim for an optimum keyword density in user-content and meta tags, while keeping the overall reading experience organic and natural. 

2.Optimize Your Website for On-page SEO

Optimize the content and pages for on-page SEO. This is true for your website as well as for your client’s websites (if you run an agency). There are several ways to do this. You can, for example, connect the pages in your website through internal linking and also establish superior quality, external back-links from high authority pages. Remember, short, keyword-rich URLs feature the most in search engine ranking.

On that note, it is worthwhile to mention that long URLs are now becoming a thing of the past. Match the slug URL of each page to the content keyword, and keep it short and precise to win the attention of search engines. You can follow the semantic SEO rule that lets you optimize searches related to target keywords.

3.Link to Relevant Pages

Actively build links to your page as that will work great for SEO. We also offer replacement content for your broken-links. Do a comprehensive analysis by finding a competitor’s website that ranks for your target keywords and check their backlinks. Find pages where your links would add value. Pay special heed to this strategy for getting a higher rank.

4.Prioritize Mobile Indexing

Google rolled out the all-new mobile indexing method in 2019. This means that mobile-first websites are bound to catch up in 2020. As an SEO marketer, you must build an SEO strategy for mobile indexing.

This includes building a mobile-friendly version of the website, having a mobile-only URL, focusing on mobile-structured data and a responsive, fast-loading mobile design. Prioritize on mobile SEO to enhance your user engagement and reach your potential consumers. Redesign your mobile website with the all-new mobile-first strategy.

5.Optimize for User Intent

You can think of user intent as a goal that your user has in mind and wants to attain while typing a search phrase in Google. There are different types of user intents that you can leverage to optimize your SEO.

Transactional intent is when a person wants to buy something and navigational intent is when a person seeks a site or a specific resource. Informational intent is when a person seeks additional information on a topic. Optimization of content for user intent and technical aspects can help boost organic traffic as compared to old SEO strategies.

6.Implement Website Analytics

Tracking is not only important for traffic but also for SEO improvement. As a marketer, your focus should be on tracking your performance that will help you to analyze the organic and the sponsored reach of the website. Install Google Analytics to monitor changes and track the progress of the site. Create a heat-map based on user click-stream data to know about user-engagement in a particular page or area.

7.Optimize Content and Keywords for Voice Search

Voice search optimization will be the biggest SEO trend in 2020. By 2020, almost 50% of user queries would be voice-based. This will surely affect SEO, as you need to optimize your content for keywords that are more voice-searched. The keywords should have a conversational and natural tone.

This will also affect local SEO and small business organizations. Pay special heed to local SEO to earn great clickthrough rates by ramping up voice-driven searches.  

8.Increase Your Domain Authority

SEO is not all technical. Softer aspects like branding and building a solid domain authority also play a key role. One way to do this is to enter into content partnerships that will help increase the number of shares of your content on various social media channels, digital forums and communities, and will also amplify your traffic. Other approaches include publishing guest posts, round-up posts and interviews, podcasts, and publishing reports based on authentic data from recent studies.  

9.Increase Your Website’s Loading Speed

If you have been focusing only on optimizing your content and images, then it’s time to shift your focus to the speed of the website. Your website’s loading speed can affect your ranking. If your site does not load in two seconds, then it will affect the user engagement and conversion rate as well. This, in turn, will directly affect the ranking of the site. Fix issues that are blocking a high performance of your website and increase your Google ranking.

Conclusion

Success in SEO depends on how quickly you adapt to the changing trends and how much effort you put in. We at Agency Couch can help you achieve the SEO goals of your company and your clients through a combination of expert SEO professionals, deep domain experience, understanding of the changing landscape and hands-on implementation of performance-driven SEO. Get in touch with us at getintouch@agencycouch.com to know more!

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