Agency Couch


About the Client: 

  • The client manages a popular tourist spot in Himachal Pradesh, built to maintain and preserve the memories of the war heroes who lost their lives for the honour of their motherland. 
  • Established in 1972, its foundation stone was laid to pay homage to the supreme sacrifice of the soldiers who fought for the country. 
  • The war memorial is administered by the Indian Army and welcomes innumerable tourists from all over the nation every year. 

Need Mapping:

With a significantly high footfall and a humble motive to pay tribute to the martyrs, the war memorial has now emerged as a popular tourist spot in the country. Despite the management’s consistent efforts to further promote this site of benevolent devotion, it was struggling to deliver relevant information to the prospective visitors through online modes. 

In today’s digitally driven world, where most tourists look for reliable information online, the committee identified their need for a content-rich and user-friendly website to establish a strong online presence for the war memorial. 

Problem Statement:

The client approached AgencyCouch to design, develop, and maintain a new website from the scratch with an easy-to-use admin panel to ensure minimum technical hassle for the administrators. For this, the client did not have an in-house IT team and were unsure as to go about it in a seamless way which would ensure that the objectives are met through a feature-rich website delivered on time. 

Key Challenges Faced by the Client that Were Successfully Mitigated by AgencyCouch:

  • Establishing a strong online identity to enlighten online visitors about the war memorial’s motive. 
  • Building a descriptive project map and design layout for seamless execution and timely delivery. 
  • Employing a user-centric approach to develop an easy-to-use interface and easy maintenance. 
  • Optimizing the website message with clear and concise content to enlighten readers with all the required information. 
  • Developing a website equipped with the latest technology and time-to-time security updates to ensure easy content updates in the future.
  • Ensuring a well-designed website with stellar features in a time span of 3 months on a Pro-bono settlement. This was our contribution towards the Martyrs memorial.

The Agency Couch Approach – Creating Excellence from Ground Up:

Designing, developing and implementing a user-friendly Website for a popular tourist place in Himachal Pradesh

Design: After thorough research and understanding the client’s needs, we first created a comprehensive wireframe to streamline the overall information architecture. The final project map and content flow were designed in compliance with the client’s feedback and the designers’ expertise, factoring in the latest UI-UX trends and best practices. 

Development: For the website development, the team employed WordPress that enables visual editing of the web pages. From time-to-time, security updates, feature optimization, and user-testing at several checkpoints led to an actionable and fool-proof website. 


Content Management: WordPress

Project Management: Asana

USP: Using WordPress allows the content to modify content themselves without having to come back to us for content changes. 

Key Results & Impact – How Our Website Development Service Established a Distinct Online Identity & Online Presence for the Client:

  • User-friendly interface to minimize technical resistance. 
  • Solidifying digital presence along with the required information for viewers. 
  • Easy modification, editing and management of the content on web pages.
  • Development of a robust and informative website from scratch. 
  • An interactive map was provided to guide tourists to the spot conveniently.